WeB DESIGN // UX AND UI

Modernizing a Vintage Brand

Wet n' Wild had recently undergone a rebrand and hired Spinx Digital to design an intuitive user experience and update their digital look.

From custom back-end features to a seamless e-commerce purchasing experience, this site brought Wet n' Wild into the present day, as well as won multiple design awards. We used existing user data from their live site to determine our consumer’s priorities, and kept those close in mind as we optimized the user experience. We built out the product descriptions, made details and ingredients easy to find, and added a section for ratings/reviews to build consumer trust, since e-commerce was new for this brand. The Wet n' Wild site is now boasting 600,000 monthly viewers, a 48% return visitor rate, and an impressive 4+ minute average session.

 Role: Designer
Agency: Spinx Digital
Year: 2016