DESIGN // PACKAGING & WEBSITE
Taste Meets Functionality
Wanu is a nutrient-infused water that boasts zero sugar while combining 10 essential vitamins & minerals with a burst of refreshing flavor.
They needed a new package that clarified consumer confusion but still spoke to appetite appeal and helped the product stand out in a sea of sameness. The packaging redesign was so successful that Wanu returned to Bright to redesign the UX/UI for their website. We reorganized the information to make the experience more intuitive to their consumer, as well as carrying the new look and feel from the package into their digital presence.
Role: Designer
Agency: Bright Design
Year: 2017
Photography: 2010 Studios (Packaging) & Matte Black (Lifestyle)