ADVERTISING // VIDEO

Store. Clip. Move.

ELA was brought on to create a launch video for a new SanDisk external SSD hard drive, whose primary selling point was that it is “made to go with you.”

Durable, lightweight, fast and equipped with a built in caribiner loop, this hard drive is made for people that are always on the move. We designed this spot to feel as energetic, fun and chaotic as the busy lifestyle our consumer leads, leaning into the visual language of the internet.

Role: Senior Art Director
Agency: ELA
Year: 2020
CGI: Shapes & Forms