ADVERTISING // PHOTOGRAPHY ART DIRECTION

Realizing a Rebrand

Nature’s Bakery had just fully rebranded and brought on RTO+P to develop new assets for them surrounding the debut of the new look.

RTO+P developed the positioning “Baked with a Smile,” and created several campaigns in line with it to help Nature’s Bakery make a splash with their new package. Among these deliverables were several lifestyle shoots, a studio shoot, a trade show booth, and social media assets to kick off the launch of the rebrand as well as two new product lines.

Role: Art Director
Agency: Red Tettemer O’Connell + Partners
Year: 2019
Photography: Foxes & Wolves (lifestyle), Dominic Episcopo (studio)