WEB DESIGN / UX AND UI

Making Moves in Network Television

NBC Universal rebranded their hit TV show The Biggest Loser and hired Spinx Digital to design the user experience and user interface.

We were tasked with updating the digital presence to match the new look & feel while also tackling a comprehensive restructuring of the site's information to make the online experience much more intuitive for their 100k monthly users. Designed to feel athletic and energetic, this site used strong forward-leaning angles to guide the eye around important information. It included e-commerce, recipes, training tips and exercise tutorials to bring the brand to life.

Role: UX/UI Designer
Agency: Spinx Digital
Year: 2016