ADVERTISING // PRINT, DIGITAL, OOH, POS, VIDEO, BRANDING, ART DIRECTION

The Game Never Waits

ELA was tasked with launching a new line of drives for gaming giant WD_BLACK.

Our mission was to design a campaign that conveyed the unparalleled speed and power of these drives, while also highlighting the customizable RGB lighting feature that was new to the brand. WD_BLACK had never used color before, so we took care to integrate it into the campaign in a way that was sure to win over even the most discerning gamers, while still making sense with the rest of their lineup. The launch deliverables included point of sale, out of home, website, print, video, trade show graphics, datasheets, banner ads, Amazon pages and email.

Role: Senior Art Director
Agency: ELA
Copywriter: Jamis Frank
Production: Shark Pig, Shapes & Forms