BRANDING // logo, DIGITAL, SOCIAL

Singular Brand Identity

Prose partnered with us to launch Singular, their AI-powered beauty tech platform.

Singular is the AI engine behind Prose’s custom beauty products, powering everything from personalization to manufacturing. As they prepared to introduce Singular to investors, Prose needed a brand identity that could translate their proprietary complex technology into something clear, elegant, and market-ready.

We created a visual system that bridges beauty and tech: a custom wordmark with a subtle nod to the Prose brand, clean typography to reflect precision, and a modern, muted palette to balance science with style. The result positions Singular as both an extension of Prose’s success and a standalone platform ready to scale.

Role: Creative Director
Agency: Block Club
Year: 2024
Design & Motion: Ryan McMullen, Emma Roberts