BRANDING // POS, DIGITAL

Surface “Learn Your Way”

Microsoft approached Contend to refresh their back-to-school campaign for the Surface brand, designed to drive sales through influencer strategy and retail integration.

We crafted an influencer-forward strategy that highlighted key Surface SKUs and paired them with curated tech bundles tailored to real student needs. To make the experience feel unified across every touchpoint, we developed a flexible visual system that scaled across influencer content, email, social, and retail.

Role: Associate Creative Director
Agency: Contend
Copy: Mike Voltz